Forged through Ella's decade of shaping visual identities for TikTok and global brands across Shanghai, London, and New York, Ella Studio delivers what modern branding demands: the precision of strategy with the soul of art direction.

Visual Architecture | New York

engineering brand systems that cut through commu-nication noise

Visual architects

Her approach is rooted in building brands that are both culturally potent and commercially powerful — a philosophy that has earned her recognition among the Top 100 Marketing Directors in EE, Top 3 Women in Tech, and features in Forbes and Adweek.

At ESNY, she ensures our strategies are not just creatively brilliant but are grounded in real business goals, data, and sustainable business principles, shaped by her executive education in Sustainable Business from Cambridge University.

Svetlana brings 15+ years of frontline marketing leadership from the world's most dynamic brands, including TikTok, TBWA, Volkswagen, and Allianz. As Regional Marketing Director at TikTok, she spearheaded the brand's launch and expansion across diverse regions, mastering how to build relevance across regions and cultures.

Business-
minded creatives

who speak ROI and aesthetics fluently

Cultural translators

bridging Eastern and Western brand narratives

We're not just another design studio. We're:

About

"Great design isn't about being loud—it's about vibrating with personal values."

At our core, we share Ella's hard-won truth:

Svetlana Butianova

"True design doesn't just communicate—it resonates across cultures and contexts, unlocking business potential."

—Ella Sadykova, Founder

Strategist, graphic and motion designers, 3d modeller, web designer, copywriter, illustrator and manager.